As we head into 2025, Australian fashion brands continue to capture the global market’s attention, gaining popularity for their innovation, sustainability, and distinctive styles. From resort wear to luxe loungewear, these brands offer a wide range of fashion that blends elegance with eco-consciousness. Here are some of the standout Australian clothing brands that have made a mark and are worth knowing:
1. St Agni
Byron-based St Agni is known for timeless staples made with sustainable materials. The brand encourages slower consumption habits by producing pieces that transcend trends, focusing on monochrome color palettes and minimalist leather accessories.
2. Bardot
Founded in 1996, Bardot has maintained its roots in Melbourne. Known for sultry slip dresses and intricate denim, the brand mixes ’90s vibes with modern silhouettes. Its collections are designed locally and cater to everything from sharp suiting to resortwear.
3. Posse
Launched in 2016, Posse began as a resortwear brand but now offers a mix of breezy linen pieces, relaxed tailoring, and core collections that focus on timeless essentials. The brand prioritizes conscious production, with limited seasonal units and designs that transcend trends.
4. Aje
Known for vibrant dresses with thoughtful cutouts and asymmetric lines, Aje strikes a balance between girlish charm and contemporary style. The brand is a favorite among fashion editors and is known for creating the perfect wedding guest attire.
5. Shona Joy
From humble beginnings at a Bondi Beach market stall, Shona Joy is now globally recognized for elegant bridesmaid collections and festive occasion wear. The brand’s tailored separates and expertly cut dresses have international appeal.
6. Spell
Founded by sisters Isabella and Elizabeth in 2009, Spell offers boho-inspired clothing with breezy maxi dresses, paisley prints, and crochet pieces. The brand’s family history adds richness to its narrative, with a strong focus on ethical practices.
7. Christopher Esber
Christopher Esber is a major player in Australian fashion, with his designs worn by celebrities like Zendaya and Dua Lipa. His signature cutouts, Noughties-inspired shapes, and sultry designs have made Christopher Esber a global favorite.
8. Boteh
Amelia Mather’s Boteh was launched during the pandemic and has grown into a successful resortwear brand. Known for its unique prints and boho silhouettes, Boteh embraces the nomadic lifestyle with relaxed, sun-soaked designs.
9. Camilla
The resortwear brand Camilla is celebrated for its intricate prints, often hand-drawn and painted in-house. Loved by the likes of Beyoncé and JLo, Camilla’s silk-chiffon designs are a work of art, with bold, luxurious embellishments.
10. Hush
Founded by Mandy, Hush evolved from a luxe pyjama brand to a full-fledged ready-to-wear label. Known for striking campaign imagery and versatile pieces, the brand’s current collection includes soft knits, velvet suiting, and woolen outerwear.
11. Deiji Studios
Specializing in luxurious linen pieces that blur the line between bedding and sleepwear, Deiji Studios creates drape-friendly robes, pyjama sets, and cosy knits. These effortlessly cool pieces are perfect for both lounging and going out.
12. MNK Atelier
This slow fashion label, run by sisters Milly and Kobe Kan, focuses on sustainable materials and easy-to-wear staples. MNK Atelier is known for co-ords that bypass trends, creating versatile pieces that mix and match seamlessly.
13. Camilla and Marc
Founded by siblings Camilla Freeman-Topper and Marc Freeman, Camilla and Marc is known for easy-to-wear, versatile tailoring. The brand’s sculptural designs mix streetwear with sportswear elements, making it a top choice in Australia and beyond.
14. Zimmermann
A globally recognized name, Zimmermann is renowned for striking in-house prints and a distinctive approach to resort and ready-to-wear fashion. With a strong celebrity following, Zimmermann offers oversized tailoring, luxurious swimwear, and unique knitwear.
15. Bassike
True to its name, Bassike focuses on quality wardrobe basics crafted from organic fabrics. The brand started in 2006 and has since expanded to include menswear, denim, swimwear, and even a children’s line, all with a sustainable approach.
16. Bec & Bridge
Founded by best friends Becky Cooper and Bridget Yorston, Bec & Bridge has garnered a celebrity following for its sleek evening dresses and expertly tailored pieces. The brand’s minimalist, cutout-heavy designs are perfect for special occasions.
17. Oroton
Australia’s oldest luxury brand, Oroton, has roots in textile exports but is now known for its handbags and ready-to-wear collections. Under creative director Sophie Holt, the brand has been modernized with a focus on sustainability.
18. Sleeping With Jacques
Originally a nightwear brand, Sleeping With Jacques has expanded into luxe loungewear that doubles as stylish eveningwear. The velvet Bon Vivant pyjama suits are perfect for dressing up or lounging in comfort.
19. Forever New
Known for ultra-feminine dresses and glam party pieces, Forever New is an accessible high street brand with inclusive sizing. The brand has expanded internationally through platforms like ASOS, and its bridal and occasionwear lines are especially popular.
20. Henne
Founded by ex-fashion bloggers Tash Sefton and Elle Ferguson, Henne offers minimalist yet luxurious pieces that work in any wardrobe. The brand focuses on effortless, neutral tones and high-quality fabrics, making it perfect for everyday chic.
These Australian brands are leading the charge into 2025, offering a blend of conscious production, timeless designs, and standout quality that is turning heads globally. Whether you’re seeking statement pieces or sustainable staples, these brands have something for everyone.
